Are You Web 3.0 Ready? 12 Steps For A Successful Social Media Audit

by | Jul 1, 2022 | digital marketing | 0 comments

Technology has changed communication and content making ways. Social media is very popular in today’s society and it seems that more people are getting addicted to it every day. However, there is a fine line between success and failure on social media because its popularity means more attention will be given to those who do not capitalise on their opportunities the right way.

How can businesses make sure they are ready to take advantage of Web 3.0?

Thorough preparation is the key to a successful social media marketing campaign. This includes implementing a successful strategy and checking for any gaps in your business. 

There are many tips that you can learn from the pros who have mastered the art of social media marketing so here are 12 steps for successful social media audit:  

1. Schedule It

Know your brand and your audience. Know the latest trends when it comes to you, your brand, and also the people that follow you online. Various social media platforms have advantages when it comes to certain aspects of marketing and one size does not fit all. For example, a well-crafted post on Twitter will only get you so far compared to a strong video on Youtube or a blog post with a link on Google +.

2. Use SEO, PR, & PPC, and other new Web 3.0 innovations in the audit

This tip is for business owners who want to expand their business by using social media. If you want to stay relevant in your industry and make sure people know who you are, you need to start planning now. Your audit needs to include a social media element with a strategy that includes PR, SEO, PPC, and all the new innovations of Web 3.0.

3. Grading Scale

Know what your brand stands for. If you are a restaurant, you need to know the kind of atmosphere and cuisine that plays a role in your concept. If you are a retail shop, you need to know who your target market is and how they relate to your store.

4. Know the headlines and grades

Define your goals when it comes to online presence and be sure to note if your target audience changes over time! Read through links posted by others and make sure they are relevant.

5. Assess your Website and Blog

Check the relevant website and blog pages to check for social media factors. A blog with a social media feed is important to have! It’s not enough that you have a strong presence on social media platforms with Web 3.0 and that your website is outdated.

6. Review your social media channel strategy

You need a solid social media strategy before you begin. There are so many social media platforms out there so how can you know which ones to engage in and which ones to skip? You need to know who is your target audience and what  your message will be.

7. Compare your social media channel brand with competitors

Compare the social media channels of your brand with other competitors. If a competitor has already started up their campaign, you need to know what they are doing. Are they doing something right? What kind of content is working for them? How can you replicate that success with your brand? These are important questions worth asking if you have competitors in the same field.

8. Analyse your content style and Optimisation

This will help you see the way your content feeds on the social media results. Check the overall brand voice and style. Are you using images? If yes, how many? Optimisation analysis is about identifying the type of content being shared by users, popular brands, and competing brands. 

9. Social Media Distribution & Publishing Assessment

Ensure your content channel is matching your audience. Social media channels are often linked to other blogs or websites and you need to see how your content is performing in those places. Is your blog a good resource for your audience? How important is it to use social media? Are you sharing information people actually want to see in the first place?

Communicate with all the channels by using Facebook Pages, Twitter, LinkedIn, and Google. You don’t have one-stop shopping when it comes to getting the most out of social media with Web 3.0 – especially if you have multiple accounts.

10. Visual Asset Audit, Including Video and 3D

Ensure you optimise the videos for every channel. If your video is the first thing people see, it’s because you want them to watch it. What is your message? Does it motivate people to watch? Is the quality of the visualisations actually worth watching or is it just a boring way to communicate an idea?

If you are using 3D visualisation in Web 3.0, make sure your visuals are clear and easy to read. Remember you are not just looking at a 3D-rendered video but you’re also trying to learn something from this and what the message is.

11. Thorough and Accurate Tracking

Double-check your analytics for each platform. Are the results coming from quality sources (people who are interested in your product) or are you getting traffic from search engines?

The only way to find out is by digging deep and analysing each channel individually. Social media with Web 3.0 is about connecting with people. And to do that, you need to know what works for them by understanding what’s trending right now.

12. Use Third Party Provider

Use a third-party source provider to check your analytics. This is a very important step in the social media audit process – that’s why it needs to be done before any analysis or implications are drawn from the data. You may opt for a digital marketing agency in Sydney for the social media auditing process. 

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